Why wordmark logos work so well.

You've decided you need a logo for your brand, but you're not sure what type of logo will work best.

The logo is typically the number one thing that people associate with your brand, making it one of the most important aspects of building a strong brand.

It's what customers see when they think of your company, and it often feels like it can make or break a business. So, when you're creating a logo for your brand, what should you choose? There are so many types of logos to choose from, it can be hard to decide which one is right for your brand. A wordmark logo? A icon or symbol logo? What's the difference?

A wordmark logo is the perfect choice for your brand. It uses your company name in a clear and intentional way that will be easy to recognize and remember.

Don’t get us wrong, an icon can be great too, but sometimes the meaning gets lost in translation. Oftentimes, what you need are the right font pairings to help communicate the feeling you want clients to associate with your brand.

That’s why we often create and recommend wordmark logos because they are the optimal way to represent your business: they are clear, recognizable, and easy to remember. And of course, they can to be used on all of your marketing materials, from websites and social media profiles to print ads and product packaging. A well-designed wordmark logo will help you stand out from the competition and make a strong impression on potential customers. It's an investment that will pay off for years to come.

Good news is that we are ready to help you build your fully-custom brand identity and we may recommend a wordmark logo so you can launch or refresh your business today!